Chapter 3.
Why so many people fail... and why you don't have to.
This will completely change the way
you do business online.
You're about to learn what
causes most people to fail... and why.
In Chapter 3 we're going to look at
the one thing that will absolutely, without question, cause you to fail... and
how you're constantly being encouraged to do that one thing... and why
you've been given such bad advice by so many people who know better!
So here it is...
If you're trying to become
successful by promoting more than one program, you're working against
yourself.
Why? Because you only have a
certain amount of time, energy, and money that you can commit to
promoting any program or business. These are your "advertising
resources", and they're limited.
That means if you're splitting your
advertising resources by advertising two different programs, the results
for each of those programs will be reduced by half.
That would be like opening a
restaurant... but closing for two weeks every month. What would your
chances be for success if you did that?
About zero.
And it gets worse if you're
advertising more programs!
If you're advertising three
programs, each program will have only 33% of your advertising
resources... and lose the other 67%. That's a 67% reduction in new
customers, sign-ups, affiliates, or whatever you're trying to achieve in
that program.
That's like having your restaurant
open just ten days a month!
It's hard to imagine, but I've seen
some people trying to build four or five or even six different programs at
once! They were desperately trying everything they could think of... but
nothing was working. They were falling farther and farther behind in
monthly fees for all those programs... and they were all failing.
But wait a minute! All the experts
and gurus say that you need "multiple streams of income" to be
successful! They say that you shouldn't count on just one program or just
one business in case it goes under. Isn't that good advice?
Let's put it this way... if you were
the owner of a program, and you knew that 99% of the people who see
your website have already paid to join at least one other program, what
would your advice to those people be?
Would you tell them that their best
chance for success is to focus on the program they've already joined?
Probably not.
You'd probably tell them that they
need to join your program too... so they'll have a "safety net" in case the
other program should fail. And even if it doesn't fail, if they join your
program also, they'll have that wonderful phenomenon called "multiple
streams of income".
So is it any wonder that all the
experts and gurus (who own the programs) are so enthusiastic in their
endorsement of the "multiple streams of income" approach?
Not really.
But what they don't tell you is that
by trying to advertise both programs, you're causing your own failure in
both programs.
They don't tell you because it's
not important... to them. What's important to them is that you
click that "Join Now!" button and send in your money. That's what they're
interested in!
So do yourself a HUGE favor and
forget about trying to advertise more than one program.
Choose ONE business and
commit yourself to building that one business.
You can FAIL at
LOTS of businesses... or you can SUCCEED at
ONE business... but you'll NEVER succeed by dividing
your efforts and trying to build more than one business at a time.
Success requires focus.
If you don't believe me, just ask
any successful person you can find whether you should concentrate all
your efforts on building one business... or scatter your efforts among a
bunch of different programs.
I think we both already know the
answer to that one!
Success requires focus.
So if you're trying to promote more than one program, you can take a giant step forward right now.
Choose one and get rid of the rest.
Remember... success requires focus.
There are a few things I want
you to understand...
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1. ) Trying to
promote more than one program at a time will cause you to fail.
Program owners advise you to
join (and promote) multiple programs because it's easier than proving
why their program is better than someone else's.
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2.) The ONLY
way to succeed is to pick ONE business and commit all of your
efforts and resources to building THAT business to a successful
level.
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3.) It's YOUR
responsibility to choose the best business for you. Don't rely on what you
read on the website. Spend as much time as necessary to learn all you
can about a business BEFORE you make your decision.
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4.) If someone can't
explain WHY their business is better than the others, then it's
probably not... and why would you want to waste your time and money on
that business?
I'll tell you why so many people
have decided to focus their efforts on this one particular business... and
then you can decide if it's also the right business for you.
Click HERE.
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I hope you enjoyed Chapter 3.
In Chapter 4 we're going to talk
about how you can have "multiple streams of income" while still focusing
100% of your available resources on just one business. Goto Chapter 4
Your friend and partner,
Dave Gray
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